Spatial Storyteller
Experiential Designer
Architect
By blending architecture, art, and storytelling, she designs immersive environments that transform spaces into emotionally stimulating experiences. From art installations and scenic environments to large-scale festivals, her work seamlessly combines cultural narratives with innovative spatial design to engage the senses, foster meaningful connections, and integrate creativity with purpose.
Her practice offers the audience a holistic encounter, where the viewer can reflect upon their individual and collective internal reality in relation to the exterior world. The interactive experience serves as a canvas where one captures, shares, and gets closer to its own thoughts, feeling, ideas, information, and imagination.
In a few words: She connects spaces with emotions.
With over a decade of international experience, she has designed and directed impactful festivals such as Liwa Festival 2025 and MOTB 2025 in the UAE, while leading projects across Europe, Asia, and the Middle East. Her portfolio includes showcases at prestigious design fairs like Design Miami/ Basel and Design Shanghai, as well as collaborations with global brands including Mercedes-Benz, Audi, Swarovski, Guerlain, Puma, Canada Goose, Ecco, Audemars Piguet and more.
Notably, she designed Romania’s first ecological museum, which was recognized with the IAA Olive Crown Award 2024 and featured at Romanian Design Week 2024 as part of the Public’s Selection.
Her inspiration comes from places, local culture, and people, which she translates into physical forms with a strong sense of the here and now.