Imagine listening to your favorite song, imagine how your body feels to that particular combination of sounds, imagine how the lyrics although they are not yours, seem like they were written for or by you. What is most important, is that when the music stops, it continues inside your head, offering the same pleasure as if it’s still playing out loud.

An Experiential Installation enhances a space or event, leaving one’s body in a state of well-being or wonder, generating a sense of belonging. One will be interested to connect or identify with a brand if the visit to that place becomes a rewarding and stimulating experience, just like that favorite song.

Creating the sensation that the audience is in a special environment, one that is personalized for them, which feels like the right place to be, will determine the viewer to take out the time of their life to go explore it, and share it online. It represents an effective and personal way, in which the viewer establishes a strong bond with the brand and entity that it represents.

Data

Applied to Retail, Events, Hospitality, and Art industries they represent the Future of Customer-Brand interaction. According to Finance Online research:

-After attending an experiential marketing event, 70% of consumers become repeat clients.

-An astounding 85% of consumers think they are more inclined to purchase after engaging in experiences and events.

Conclusion

Through an Experiential Space Design, the customer receives two of the most valuable assets: care and quality time. On the other hand, the entity that it represents, gains recognition, and customer loyalty. It establishes a strong connection between the two sides, by offering value to our daily experiences, and bringing meaning to our brief existence in this world.

In this way, Experiential Space Design becomes a form of storytelling and universal language capturing

the mind, the body, and the heart.

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