What is Experiential Space Design?
The soft light at sunrise, the sound of summery sea waves, and the feeling of love or courage are all remembered stories of specific moments in time that influence our well-being state.
In the same manner, Experiential Space Design aims to create and recreate a meaningful memory through a physical medium by enabling the audience to experience highly positive emotions.
What the audience ‘feels’ when they interact with a space or medium, what is their behavioral response to a specific stimulus, and most importantly what is left after the event has ended, are core principles for the Experiential or Emotional Space Design, whose purpose is to heal, entertain and inspire for a better world.
Created for specific locations, they embody a specific brand’s culture and core values, expertly transforming any space into a customized, interactive environment.
Why is Experiential Space Design important in Retail, Events, Hospitality, and Art Industries?