The concept behind the installation consists in bringing a moment of joy to everyday life and, at the same time, is raising awareness for sustainable living. Together with the WeChat wallet, it’s celebrating a cashless day and invites everybody to use the app payment method instead of using cash.

WeChat facilitates several daily life activities, such as purchasing food, clothing, train or airplane tickets, movie tickets, ordering taxis, and many more. The proposal presents WeChat as a source of joy.

The installation, placed in Beijing airport, where a large flux of people pass daily, welcomes the passenger to discover and interact with the space differently. In this way, a labyrinth invites people to discover in an optical illusion space, the wonders of traveling and the joys and playfulness of life.

WECHAT X AIRMEDIA , installation at Beijing International Airport, collaboration with Juju Wang Studio, China, 2017.