PUMA

Forever Faster: A 75-Year Celebration of Sport and Urban Culture

Experiential space design has the power to inspire, spark curiosity, and ignite a passion for life. I had the privilege of collaborating with MSL_The Practice and Skyline Production House to bring this philosophy to life in an unforgettable celebration marking 75 years of the iconic Forever Faster Puma brand at Guest House Bucharest.

The event transformed the venue into a vibrant hub of sport and culture. Neon lights, bold carpets, creatively placed shopping carts, and Puma’s signature sneakers welcomed attendees into an immersive world where barriers to participation were stripped away. This dynamic environment encouraged everyone to embrace the joy of play, fostering inclusivity and connection.

The celebration embodied Puma’s mantra, "Forever Faster." These words are more than a tagline—they represent an energy that unites, a focus that drives, and a mission to propel the future of sports and urban culture. Through creative design and powerful storytelling, the event captured the brand’s essence, leaving attendees inspired and energized to play, explore, and live boldly.

"Forever Faster", Event design in collaboration with MSL_The Practice, Bucharest. Romania, 2023.

Photo: Adrian Scutariu