Puma x Fenty
Creeper Phatty
"Rihanna’s Creeper: Creeper Phatty"
Immersive installation, brand storytelling, and intimate launch event.
In the heart of Bucharest, at the eclectic Fix Me A Drink, a bold and electrifying celebration marked the launch of Rihanna's Creeper. This intimate event reimagined the essence of the iconic sneaker, blending urban sophistication with the rebellious spirit of its design.
The centerpiece was a striking installation crafted from acrylic and illuminated with neon lights in the brand’s signature colors. This dynamic display transformed the venue into a vibrant expression of Puma’s daring identity, casting bold reflections that mirrored the sneaker's fusion of edgy style and timeless appeal.
Guests were invited to step into this luminous world, where the interplay of color and light paid homage to Rihanna’s fearless creativity. The atmosphere was charged with energy, offering an immersive space where music, design, and fashion converged.
"Rihanna’s Creeper: Creeper Phatty" was more than a launch—it was an experience that captured the daring essence of Puma and the groundbreaking influence of Rihanna, leaving an indelible mark on Bucharest’s cultural and fashion scene.
“Rihanna’s Creeper: Creeper Phatty”, Event Spatial Design, Bucharest, Romania, China, 2023.
Photo: Adrian Scutariu
