ACQUA DI PARMA
Merry X-mas
To celebrate Christmas, the approach was to enhance the magical feeling of the winter holiday by bringing a joyful and playful, yet aristocratic and elegant touch to the action of present giving.
The shape follows the outline of a Christmas tree, one of the most iconic elements that describe the Christmas spirit. while the exterior reminds people of branches under heavy snow, the inside light recalls Christmas’s warm lights spirit. Found in stores, the gift box brought a plus to the magical moment of Christmas, and added an extra taste of elegance to the Acqua di Parma limited edition perfume.
ACQUA DI PARMA limited edition box, in collaboration with Juju Wang Studio, Shanghai, China, 2017.