SEPHORA x ELLE

At the end of the day, the love, support, and kindness of the people around you is the one that makes the world a better, cozy, and warm environment. People should feel beautiful and loved because each and everyone is a unique individual that has a story to tell. The installation serves to celebrate Sephora 1000 charity events after the brand successfully completed 1000 surgeries for babies born with cleft lifts. the stand during ELLE Awards had the red string as the main theme. Guests were invited to pull randomly placed strings to uncover Sephora and ELLE stories, just like an act of kindness when it is made, one does not know how they influenced one’s life in a good direction.

SEPHORA x ELLE, pop up store, in collaboration with Juju Wang Studio, Shanghai, China, 2017.