OLAY

In order to celebrate Olay’s discovery of the super-peptide B3 complex that stimulates skin signals that triggers origin cells proliferation and improve self-recovery power to have well-lifting water light skin, the event is set up to receive the public in an interactive high tech exhibition environment.

The event is set up to interact with the public and give a glimpse into Olay’s breakthrough science, after 10 years of research and 300 million possibilities. The location, MinSheng Museum Beijing, through the existing spaces permits for many ways of public interaction with both the products and art descriptive installation. The main theme of the proposed installations was to embrace the cell by using mirrors, light motion, and projected screens.

The installation is an interpretation of the trigger effect that the Origin cell has over the skin. The public was invited to activate the art piece, creating light movement, projected over carved acryl of different sizes. The plan is a representation of the trigger cell waving movement and its impact across the skin, from the center activating point into the installation room.

OLAY, ’Triggering cell’ installation during product launching event, in collaboration with Juju Wang Studio, Shanghai, China, 2017.

Photo: Olay Shanghai, all right reserved.