1436
Freedom
Bringing nature into the heart of the city through space design. As a representation of the Mongolian prairie, the intervention aims to disconnect the public from the busy shopping mall space and teleport it directly to the open fields, where the smell of fresh grass and the nurturing green color, enables the viewer in a state of tranquility and time standing still.
Previously grown grass for almost 2 months, offers the public an authentic connection with the natural environment, remembering where our true roots are. Done in collaboration with the cashmere luxury brand 1436 and Jujuwang studio, the pop-up offers the viewer a unique experience of feeling and experiencing freedom and belonging, in a conversation between nature, art, and experiential retail design.
1436 ‘Freedom’, pop-up store design, in collaboration with Juju Wang Studio, Beijing, China, 2022.
Photo: 1436, all rights reserved.
